âI can understand how much it irritates when advertisement shows up while watching favorite show on television. But sometimes itâs refreshing and fun too to see them. Those advertisements are the part of Outbound Marketing. Unlike Inbound marketing where consumers find you, Outbound marketing is a kind of marketing in which marketer tries to reach audience regardless of their interest and can help you gain an advantage over your B2B competitors.
Outbound marketing can be done through outbound calls, television ads, newspaper, magazine, radio, display ads etc. Because it is interruptive so it is not liked by many. Outbound marketing is very hard to go with and is less profitable when compared to inbound marketing. So if you seek profit in outbound marketing, you really need to follow better strategies and should consult an expert.
Goal Of Outbound Marketing
The goal of outbound marketing is lead generation and to drive interest in the product/service offered by the company. Companies looking for huge audience within a short time period can use outbound marketing because you get in direct contact with your audience in a very short time. It makes essential for the company to gain customers. This is all outbound marketing is used for.
Different Kinds Of Outbound Marketing
There are various kind of outbound marketing. I have tried to list some of them here.
Cold calling/telemarketing:
Outbound calls are made in order to make them aware about the offers and to convince the customer for making purchase. Telemarketing plays an important role in making the customer to take purchase decision.
Email marketing:
This kind of marketing is generally used for the promotion of brand, new product launch, a sale or offer, discounts etc. One of the best part of this kind of marketing is that it doesnât irritate customer like outbound calls made to random strangers at wrong time.
Television commercial ads:
Advertisements are done through both audio and video. Video must be of good quality, entertaining, fun to watch and should show how itâs better than other products/services.
Radio advertisements:
his is audio form of advertising that you usually get to listen on radio or transistors.
Trade shows and exhibitions:
These can be little expensive but if held well, it attracts more customer and force them to leave their contact. Trade shows are better for those who wants to woo more audience at the same time because you are facing number of audience at a particular time.
Display ads:
Advertisements are generally displayed on the websites in the form of text, images, videos, audios, flash etc. These are displayed in newspaper as well.
Newspaper advertising:
This kind of advertising has been found very effective. There are three kinds of ad formats in newspaper namely display ads, classified ads and innovative newspaper ads. Display ads are generally displayed on the front page which attract premium over regular Newspaper advertising card rate. However classified ads are for small businesses and cost less than display ads. Cost of innovative newspaper ads are more than regular advertising ads. For instance-Pointer ads, Ear Panels, samplings and Newspaper Jackets.
Press releases:
These are one or two page document used to call attention to your company and its products/services.
Social media:
This kind of marketing uses social media to promote any product or services. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
âApart from these, some more outbound marketing also involves certain styles of blogging, direct mail and branded marketing. Who Employs Outbound Marketing?
Since outbound marketing is employed to provide customised sales and marketing solutions, so generally industries that deal within hospitality and tourism employs this kind of marketing. Also outbound is employed by the companies that are well settled and established. It is not for the businesses that have just started up. Because for start-ups, outbound may not work well and would be expensive too.
Advantages Of Outbound Marketing
There have always been much negativity about outbound marketing. Many of us think it doesnât work well with business. But in fact, outbound marketing is not that much bad as people see. In the last few years, it has really improved and is surely gaining customers for business. Some of the advantages of outbound marketing are:
Limitations Of Outbound Marketing
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