What Is Inbound Marketing?
Inbound marketing is a marketing strategy that draws customer attention towards the products or services through social media marketing, content marketing and search engine optimisation. Unlike outbound marketing where you chase after potential customer, here customer comes after you in the hunt of specific product or service.
Inbound marketing focuses more on attracting customersthrough quality content that adds value to their buying journey. It focuses on creating brand awareness and attracting new businesses. It provides information about the customer, their experience and build trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms. Why Inbound Marketing?
Inbound marketing is always effective whether you run small business or you run big business. It works smarter as compared to outbound marketing. It increases website traffic, generate more leads, increases customer loyalty and sale. It pulls in qualified leads already hunting for the answer. Below I have listed few advantages of Inbound marketing:
Advantages Of Inbound Marketing
Limitations of Inbound Marketing
Well there is no surprise that inbound marketing is doing very well with every kind of business whether it is a small or a big one. Since it’s a fact that everything has it’s pros and cons, so inbound marketing too has some cons. But the most disturbing thing about inbound marketing is that it’s advantages are the one that makes it at a disadvantage at other hand. It is little strange and difficult to understand the concept. But I have tried my level best to explain it in a simple language. So let’s see what are its disadvantages:
Steps To Follow For Better Inbound Marketing
Hubspot, which is better known for producing inbound marketing software, has very well defined inbound marketing strategy step by step. I have described it below in short:
Step 1: Attract strangers with your content strategy, ebooks, blogging, social media, whitepapers, newsletters etc. A good content strategy will make stranger to become regular visitor.
Step 2: Convert those visitors into qualified leads. This can be done by initiating conversation with them in whatever way they like-with direct call, message, email, face-to-face meeting etc. Step 3: When you have converted visitors into qualified leads you’re surely on the right path. Now you have to convert those leads into potential customers. This can effectively be done using strategies like- pipeline management, lead nurturing campaign, email marketing and predictive lead scoring. Step 4: The last step to inbound marketing is to delight your customer with a remarkable experience which will force them to say WOW. Delighting your customer means doing something more than their expectation. A delighted customer will always buy from you, will promote your product will always stay with you. Takeaway
Creating content and setting the right strategies will take some time, but in the end it is worth time taking and being a little expensive (for small business). The result produced will help you generate leads and will ramp you up. It’s all up to you how you go on. If you take wrong steps then I bet you the marketing strategy is going to ruin you but if you follow correct steps and be a little patient then inbound marketing is really going to boost up your business.
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